Film director, Joong-rae, is preparing for his next movie but is unable to finish his script. So he pleads his friend, Chang-wook, a production designer, to go with him on a trip even though Chang-wook had already made plans with his girlfriend, Moon-sook, a composer. Eventually Chang-wook brings his girlfriend along and they all go on a trip to the west coast to visit Shinduri Beach Resort, which is covered with cherry blossoms and a flowing mist. There, Joong-rae makes advances on Chang-wook’s girlfriend, Moon-sook. Already a fan of his films, Moon-sook doesn’t hide her interest. So later, while avoiding Chang-wook’s eyes, the two spend a heated night together. But the next day Joong-rae’s face is filled with anxiety as he proposes to go back to Seoul. He and Moon-sook then part awkwardly.
Two days later, Joong-rae is back again in Shinduri. He tries to let Moon-sook know that he is back in Shinduri but he is unable to reach her and leaves the message. Then, he runs into a young woman named Sun-hee. Telling her that she resembles a woman that he’s thinking of as a character in the film, Joong-rae approaches Sun-hee for an interview. They, too, end up spending a night together. Moon-sook arrives at the scene with the intent to be with Joong-rae. But seeing him being with Sun-hee, Moon-sook goes to drink on her own out of anger…